Max is the best-selling author of Perfect Dealership: Surviving The Digital Disruption, Amazon’s top-ranked automotive management book, and is recognized across the industry as a preeminent voice leading the charge for modernization of the auto retail industry.
We are witnessing a tectonic shift in automotive retail because of the change in consumer buying habits, online disrupters, and greater focus on convenience, transparency, and customer service. Perfect Dealership is the ultimate survival guide and will help your dealership navigate the murky waters.
Companies such as Amazon and Zappos are changing the way we shop and it is natural and logical for today’s consumers to expect a similar level of convenience and transparency when it comes to shopping for a car. To compound this problem most consumers do not like the buying process currently taking place in the showrooms across the country.
Perfect Dealership address these issues and outlines the necessary steps each department needs to take in order to survive the digital disruption. Perfect Dealership is the only book that examines the inner workings of Sales, BDC, F&I, HR, IT, and Fixed Ops departments and spells out the best practices for each departmen